Curriculum

Strategic Design and Management (BBA) Program

The Bachelor of Business Administration degree is awarded upon completion of 120 credits, as designated by the program. A maximum of 60 credits can be transferred. Students must maintain a 2.0 cumulative grade point average and fulfill all requirements in a timely manner.

Note: This curriculum applies to students who enter Parsons as first-year students in fall 2013 and later. Current students who entered Parsons in a prior academic year and incoming/prospective transfer students with sophomore or junior standing should refer to the Parsons Catalog appropriate to their catalog year. Please see Academic Policies for more details.

First Year F S
PUFY 1000 Integrative Studio 1 3 -
PUFY 1010 Integrative Seminar 1 3 -
PUFY 1100 Sustainable Systems 3 -
LMTH 1950 Quantitative Reasoning 1 3 -
PUFY 1030 Drawing/Imaging* 3 -
PUFY 1001 Integrative Studio 2 - 3
PUFY 1011 Integrative Seminar 2 - 3
PUFY 1020 Space/Materiality* or
PUFY 1040 Time*
- 3
ULEC 2230 Understanding Global Economies: Lecture - 0
ULEC 2231 Understanding Global Economies: Recitation - 3
Program Elective
- 3
15 15
Sophomore Year F S
PUDM 2315 Marketing, PR, and Business Development 3 -
PSDS 2115 Managing Creative Projects and Teams 3 -
PLDS 2190 History of Design: Lecture 0 -
PLDS 2191 History of Design: Recitation 3 -
Program Elective [Studio]
3 -
Program Electives
3 3
Liberal Arts Elective
- 3
PSDS 2100 Research and Development Methods - 3
Quantitative Research Methods - 3
PLDS 2500 Intro to Design Studies: Lecture - 0
PLDS 2501 Intro to Design Studies: Recitation - 3
15 15
Junior Year F S
PSDS 3100 Research and Development Advanced Methods 3 -
PUDM 3409 Financial Management 3 -
PUDM 3365 Sustainable Business Planning 3 -
ULEC University Lecture Elective
3 -
Program Electives
3 3
Liberal Arts Elective
- 3
PUDM 3330 Strategic Management - 3
PSDS 3000 Innovation: Lecture - 0
PSDS 3001 Innovation: Discussion - 3
PUDM 3420 Global Professional Practices - 3
15 15
Senior Year F S
PUDM 4120 Senior Project 1: Capstone 3 -
PUDM 4041 Ethical Decisions and Leadership 3 -
PSDS 4110 Portfolio Strategies: Lecture 0 -
PSDS 4111 Portfolio Strategies: Workshop 3 -
Program Electives
3 3
Liberal Arts Electives
3 3
PUDM 4121 Senior Project 2: Capstone - 3
PUDM4322 Business Models and Entrepreneurial Strategy - 3
PUDM 4045 Business Regulations and Practices - 3
15 15
TOTAL CREDITS 120

* The two first-year studio courses—Drawing/Imaging and either Space/Materiality or Time—may be taken in any sequence, one in the fall semester and one in the spring.


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