The Master of Science is awarded for successful completion of 36 credits consisting of 11 courses (33 credits) and a capstone course (3 credits), in which students work closely with a faculty advisor to complete either a master's thesis or a business plan.
The coursework introduces management structures, strategies and methods, finance, networked collaboration, Internet culture, and contemporary media practices. Students focus on particular media business and management issues, attaining a degree of specialization. Three of the general elective courses (9 credits) can be selected from the course offerings at the School for Media Studies or, with advisor approval, another graduate program at the university.
Our extensive curriculum and limited number of required courses give students many ways to design their own paths through the program and enable them to sample a variety of approaches and techniques.
| Courses |
Credits |
| Required Courses |
| Media Management and Leadership |
3 |
| Media Economics |
3 |
| Media Ethics (or New Media Ethics) |
3 |
| Media Design |
3 |
| Total Required Course Credits |
12 |
| Required Production Course (choose one) |
| Media Practices: Time-Based |
3 |
| Media Practices: Interactive |
3 |
| Media Practices: Design |
3 |
| Other Production Class |
3 |
| Total Production Course Credits |
3 |
Core Elective Courses
(choose three) |
| Media Industry Perspectives: Digital Media |
3 |
| Digital Strategy and Implementation |
3 |
| Information Technologies |
3 |
| Creative Management in the Arts |
3 |
| Competitive Strategies and Brand Component |
3 |
| Media, Corporate Responsibility and the Law |
3 |
| Media Sales and Sales Management |
3 |
| Market Research for Media Managers |
3 |
| Film Distribution and New Media |
3 |
| Methods and Materials: Skills |
3 |
| Music Business in Media |
3 |
Intellectual Property in the Digital Age
(cross-listed with Parsons) |
3 |
| Relevant Internship |
3 |
| New Media Ethics |
3 |
| Business of Social Media |
3 |
| The Producer's Craft |
3 |
| WNSR Radio Lab |
3 |
| Media Ethics |
3 |
| Methods and Materials: Skills |
3 |
| Social Media: Design and Management |
3 |
| Social Media: Content, Communication, and Culture |
3 |
| Negotiations |
3 |
| Entrepreneurship |
3 |
| Total Core Elective Credits |
9 |
| Media Studies Electives |
| Any three courses from the MA in Media Studies course list |
3 each |
| Total MA Elective Credits |
9 |
Thesis and
Capstone Project |
| Students work with an advisor on a comprehensive 30-page paper or full business plan focusing on a key sector of media business. |
3 |
| Total Thesis and Capstone Credits |
3 |
| Total Degree Credits |
36 |
